Strategic Advisory for Media Technology Companies

Communication support for strategic positioning, messaging, and commercial credibility

You don’t need more marketing. You need sharper positioning.

Most media technology companies don’t struggle because the product is weak.

They struggle because their story is unclear, their messaging is inconsistent, and the team is too close to the technology to describe it in a way the market immediately understands.

Broadcast Projects provides strategic advisory and support to help media technology companies clarify what they do, explain it with authority, and build the communication foundation that drives trust, meetings, and long-cycle momentum.

This is a premium, hands-on engagement designed for companies who want tailored strategic communications support, not generic advice.

This is a fit if:

  • You sell to broadcasters, operators, studios, or streaming platforms

  • You are preparing for IBC, NAB, or a major launch

  • Your technology is strong, but your market story is weak

  • Your messaging is inconsistent across decks, website, and sales conversations

  • Leadership, marketing, and sales are not aligned on one narrative

  • You need the messaging foundation that makes PR, trade shows, and sales outreach work harder.

What we help you achieve

  • Positioning that holds up in front of real buyers

    We refine your message until it is credible to CTOs, product teams, and commercial decision-makers.

  • Messaging your entire team can actually use

    Clear language, value propositions, and narrative structure that works across presentations, outreach, and conversations.

  • Sales materials that support long-cycle deals

    Pitch decks, executive narratives, messaging frameworks, and concise market-facing copy that helps your team communicate with authority.

  • Trade show communication strategy that produces outcomes

    More than visibility. Sharper targeting, stronger outreach, and a follow-up structure that keeps conversations moving.

  • Commercial communication support when the stakes are high

    Proposal reviews, deal messaging, negotiation positioning, partner communications, and executive-level language refinement when the outcome depends on getting the words exactly right.

How it works

  1. You submit your details using the form below.

  2. If it looks like a fit, we schedule a 30-minute consultation call.

  3. After the call, you receive a clear recommendation on the best engagement format.

No commitment is required to start the conversation.

Request Advisory Support

Submit your details and we’ll send next steps and availability.

If your request is time-sensitive, reply to our email immediately with a short description of your project and deadline.

We respond quickly. No commitment required to start the conversation.

Why Broadcast Projects

Broadcast Projects is led by Janet Greco, a long-time media and entertainment technology advisor with deep international experience across Europe and North America.

Our work sits at the intersection of technology, commercial strategy, and communication, helping technical companies translate complexity into credibility.

If your customers are broadcasters, operators, platforms, or studios, we understand your world.